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Full-funnel digital marketing agency turning attention into measurable revenue through sharp strategy, content, UGC, and performance ads.
Turning ideas into measurable business growth through high-converting, motion-driven ad assets.
Real Estate Client
ARRJAVV BAREFOOT IDENTITY
Kredit.Pe Credit Card
Dubai Luxury Property
PROPTECH, D2C and More
Unfiltered playbooks, media buying experiments, and conversion-focused growth engineering directly from our agency battlegrounds.
A data-backed playbook for developers, proptech brands and marketers Real estate content has changed for good. Buyers now research for weeks, compare projects on their phones, ask AI assistants what a neighbourhood is like to live in, and expect to have seen most of a home before they ever step on site. The brands that win in 2027 won’t be the ones posting the most. They’ll be the ones posting the formats buyers actually use to decide. Here’s what the data says.
What creatives, agencies and brands need to know, and how to talk about it AI news has never moved faster or sounded louder. Within a few weeks we’ve had a government renaming AI, an AI lab CEO asking his own industry to slow down, AI agents breaking out of their test sandbox, bubble warnings from the IMF, and creative tools that still produce strange results. Here’s what’s actually happening, and what it means for people who make, sell and buy creative work.
A Mad Social Community feature Kolkata has always dressed with intention. Its fashion is shaped by handloom, heritage and an artistic streak that runs through the city, from Bengal’s tant and Kantha traditions to the Baluchari silks woven in Bankura’s Bishnupur. Durga Puja turns the city into a fashion week of its own every year, and Kolkata has given Indian couture some of its biggest names.
Founder & Chief Strategist
Brands
Years Experience
Countries
Most marketing today is built on spec-sheets and sterile polish. With over 6 years of leadership across real estate titans and luxury brands, I founded Mad Social to bridge the gap between expensive fluff and measurable revenue.
We strip away bloated agency frameworks. Every campaign, UGC creative, and performance ad is forged with one intent: high demand, immediate attention, and full-funnel conversion.
Core Creed
Agency-side leadership experience includes:
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₹1.1 Lakh In. ₹44 Lakh Out. This Is What Focus Looks Like.
From a WhatsApp Thread to a Global Medical Brand.
Core Competencies
Core Competencies
A systematically engineered process to convert market attention into predictable revenue.
We start by getting inside your business, not just the brand brief — goals, audience, revenue model, and what’s actually blocking growth today.
We start by getting inside your business, not just the brand brief — goals, audience, revenue model, and what’s actually blocking growth today.
Deep-dive audits across your current positioning, competitor campaigns, market insights, and platform performance to map exactly where the opportunity is hiding.
Deep-dive audits across your current positioning, competitor campaigns, market insights, and platform performance to map exactly where the opportunity is hiding.
No generic playbooks. A channel-specific, numbers-backed action plan — content pillars, ad angles, timelines, and KPIs tied to real business outcomes.
No generic playbooks. A channel-specific, numbers-backed action plan — content pillars, ad angles, timelines, and KPIs tied to real business outcomes.
High-velocity production of UGC, AI content, motion graphics, and ad creatives — built to convert, not just look good scrolling past.
High-velocity production of UGC, AI content, motion graphics, and ad creatives — built to convert, not just look good scrolling past.
Campaign deployment, content publishing, and ad management across Meta, Google, and social — monitored, optimized, and scaled in real time.
Campaign deployment, content publishing, and ad management across Meta, Google, and social — monitored, optimized, and scaled in real time.
We start by getting inside your business, not just the brand brief — goals, audience, revenue model, and what’s actually blocking growth today.
Deep-dive audits across your current positioning, competitor campaigns, market insights, and platform performance to map exactly where the opportunity is hiding.
No generic playbooks. A channel-specific, numbers-backed action plan — content pillars, ad angles, timelines, and KPIs tied to real business outcomes.
High-velocity production of UGC, AI content, motion graphics, and ad creatives — built to convert, not just look good scrolling past.
Campaign deployment, content publishing, and ad management across Meta, Google, and social — monitored, optimized, and scaled in real time.