Pre-Launch Organic Growth & Brand Awareness for AI Platform
About Client
IvishAI is an AI startup from IIITDM Jabalpur. We partnered with them for three months during the pre-launch phase of their platform.
The Challenge
Build visibility for a platform that wasn’t live yet, start from a near-zero social presence, and grow entirely organically, with zero ad spend.
Team-first creative sprint and merchandise design workflow.
Core Objectives
Build brand awareness ahead of the official platform launch.
Reach new technology-focused audiences beyond the existing academic network.
Create a consistent, recognisable brand presence across Instagram and Facebook.
Key Takeaways
- 35 lakh+ views across Instagram and Facebook in 90 days.
- 100% organic growth with zero paid promotion.
- 98.5% of Instagram views came directly from non-followers.
Strategy & Execution
Explainer carousels introducing complex AI concepts in simple terms.
Comic-style storytelling built around relatable everyday developer scenarios.
People-first reels featuring the innovators and team behind the brand.
Performance Results
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