Scaling Visibility & Platform Traffic in Crowded Proptech
About Client
Brickfi is an Indian proptech platform. We managed their Instagram and Facebook presence from April to September 2026.
The Challenge
Build visibility for a proptech brand in a crowded real estate space, turn social attention into direct platform traffic, and grow consistently across channels.
Zero Fluff. Full Accountability
Core Objectives
Expand reach among active property buyers and retail investors.
Drive high-intent link clicks and direct traffic to the platform.
Build a recognisable, authority-driven brand presence on social media.
Key Takeaways
- 26.8K link clicks across Instagram and Facebook.
- 323% growth in Instagram link clicks compared with the previous period.
- 20 lakh+ combined views across both platforms in 6 months.
Strategy & Execution
Data-driven property investment carousels.
Interactive market breakdown reels targeting millennial buyers.
Continuous A/B testing on ad creative hooks and CTA placements.
Performance Results
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