Prabal Ganguli Sir has worked with some of India's biggest names — Sony Entertainment, ABP Ananda, brands most people only dream of touching. These days, he's doing something entirely different. And what he mentioned almost in passing, as a casual aside, is what stopped us mid-conversation.
An idea so deep, we sat with it for days.
So when Mr. Ganguli called us with an invitation to the launch of Vriksha Katha, we didn't need to think twice.
The Concept
Planting 10 lakh trees is hard. Keeping 10 lakh trees alive is harder. Trees don't have anyone fighting for them — unless someone gives people a reason to.
That's the idea behind Vriksha Katha. Each tree gets associated with someone who mattered — a person who's passed, a pet, a loved one. A QR code on the tree links back to their memories. Visit the tree, and you're really visiting them.
It's not the first time someone's connected memory to nature. But at the scale of 10 lakh trees, it's nothing short of commendable.
What We Saw
We visited the site. We met people who weren't just involved — they genuinely believed in it. That's when it clicked: this isn't a project, it's a movement in its early stages.
Local tribes, students, artisans — all of them are already finding their way into Vriksha Katha, long before it's anywhere close to finished
Where We Stand
Vriksha Katha is still young. But we've seen enough to know this is a journey worth witnessing — and we're ready to be part of telling it.