What stands out about Sharks of India isn't the scale of any one story — it's the idea itself. A platform built around simply talking to founders and letting their journeys speak for themselves, without packaging everything into a polished success formula. That's a small idea with a lot of room to grow. Give it a few more years, and it's easy to see Sharks of India becoming one of the go-to sources of honest, unfiltered founder stories for the next generation of entrepreneurs and visionaries in India — the kind of stories that teach through experience, not through a template.
Our founder, Ankit Rituraj, was recently part of that lineup. His piece, "Why founders should stop borrowing other people's playbooks," talks about the misconception he carried into building Mad Social — that the hard parts of starting up were already mapped out by other founders. Building the company taught him otherwise: every business carries its own set of problems, and the playbooks that worked for someone else rarely translate directly. It also gets into losing early clients, learning to say no, and why "build in private" is advice he'd throw out today.
You can read the full piece here: https://sharksofindia.vercel.app/story/ankit
A big thank you to Sharks of India for covering Ankit's journey and for the work they're doing to give founders a real platform to tell their stories.