01.Snapshot & Key Metrics
Campkart, a UAE grocery and essentials delivery app serving workers in camp communities, partnered with MAD Social to grow orders area by area[cite: 23]. Between April and October 2025, Campkart’s monthly sales nearly doubled, and our location-targeted reels brought customer conversations on WhatsApp for under AED 1 each[cite: 23].
| Metric | Result |
|---|---|
| Monthly sales growth (Apr → Oct 2025) | AED 24K+ → AED 46K+ (90%+ growth) |
| Weekly sales growth | About 50% |
| WhatsApp customer conversations | 400+ |
| Lowest cost per WhatsApp conversation | Under AED 1 |
| App installs from launch campaign | 40+ |
| Campaigns run | 75+ |
02.The Challenge
Campkart delivers daily shopping and monthly restocks, with free delivery, to workers living in camp communities across the UAE, in areas such as Sonapur, Jebel Ali, Hatta and Umm Al Quwain[cite: 23].
Campkart had to win trust in each new location, get people to order or install the app, and keep them coming back, on small daily budgets[cite: 23].
03.The Strategy
We treated every camp area as its own launch and made WhatsApp the shop counter[cite: 23].
- → One campaign per location: Each new area (Jebel Ali, Sonapur, Hatta) got its own launch campaign targeted tightly around that camp community[cite: 23].
- → WhatsApp as the storefront: Most ads opened a WhatsApp chat, so customers could order the way they already shop[cite: 23].
- → Familiar language and real life: Creatives spoke in Hindi (“Nayi jagah, nayi shuruaat, par bharosa wahi Campkart wala”), with reels, emotional storytelling and day-of-week offers[cite: 23].
- → App installs and retargeting: App-promotion campaigns drove installs, and retargeting brought existing app users back to buy again[cite: 23].
04.Sales Growth Breakdown
Campkart’s weekly sales rose by about half between April and October 2025, and its monthly total nearly doubled, alongside the opening of new locations[cite: 23].
| Period | April 2025 (AED) | October 2025 (AED) |
|---|---|---|
| First week shown | 8,229 | 9,976 |
| Second week shown | 6,287 | 11,645 |
| Month total, as reported | 24,586 | 46,893 |
05.Industry Cost Benchmark Comparison
There is no independent public benchmark for the cost of a click-to-WhatsApp conversation[cite: 23]. Vendor guides put it anywhere from about €0.30 to €8 depending on region and industry, with the cheapest band at €0.30–€0.70[cite: 23]. Campkart’s average of under AED 2 (about €0.45) sits inside that cheapest band, and its two best reels came in below it[cite: 23].
06.Key Learnings
- → Reels win in camp communities: The cheapest conversations came from reels, at under AED 1 each[cite: 23].
- → Reuse what works: A Sonapur reel that had already run delivered 100+ conversations, among the cheapest of the account[cite: 23].
- → WhatsApp fits how customers shop: Opening a chat instead of a form or website let workers order in the app they already use every day[cite: 23].